Search Engine Optimization

Our expert SEO consultants will get your website to rank on #1 page on Google organically to get you more online visibility, leads and conversions!

How SEO works

So typically, when you use a search engine as a website to type or speak a question into a search box in Google, Yahoo!, Bing or any search engine, the site shows a result of pages with long list of links to webpages that could potentially answer your queries.But here’s the thing. Have you ever wondered what’s behind those magical list of links that understands what you’re looking for?Here’s how it works: Google or any search engine has a “crawler” that we call crawler bots that dives into the big web and gathers information about all the content they can find. The crawlers bring all those 1s and 0s back to the search engine to build an index which is then fed through an algorithm that tries to match all that data with your question.

What is SEO and What does it mean to have the best SEO on your website?

Search Engine Optimisation (SEO): the procedural steps and activities to improve your website setup, quality of content and other factors which meets the guidelines of search engine algorithms. You can achieve this by carrying out several technical improvements on your website and its content to generate higher rate of leads which eventually increases your rankings on Search Engine Results Pages (SERPs) and brings organic web traffic into your website.You might think SEO is easy to work out. However, there are many factors that make a good SEO campaign. The job sounds easy but the actual work is tedious and requires a lot of skills and experience in handling these SEO campaigns for your website and business. Being a SEO expert in Singapore, Leads Interactive is able to help you focus on the right objectives in the campaign with conversion-targeted method of approach. This in turn will create more better prospects, hence generating better leads that you can convert to sales. Not only that, it will help your website gain online presence and push down the rankings of your competitors.

One way to verify your SEO campaign is to measure the results against the input. This result usually depends heavily on a mixture of factors such as how much content you produce and publish, how users engage with the content and how original the content is.Following up on that, SEO results also depend on how often search engine “spiders” crawl your website. Huge, authoritative websites are crawled often so results can be seen in a few days.The same can’t be said for smaller websites. The results take longer because the “spiders” rarely crawls the pages. These sites usually wait for a week or longer before they start seeing results of the campaign.

Search Engine Optimisation (SEO) is a set of procedural workflow processes that aims to increase your website’s online visibility. Google has a certain set of guidelines that you have to follow in order to rank higher. When this is done right, SEO will ultimately improve your search result rankings, which will lead to an increased number of visitors to your website and bring in the right prospects who are more likely to engage and for you to convert these leads into sales.There are two different tpes of SEO. On-page and off-page SEO.On-page SEO directly affects the site. Some examples include optimizing your page titles, page descriptions, optimizing images and caching image files, using the right keywords on your content and some internal linking, just to name a few.Off-page SEO, however, is done outside the website that affect your search result rankings. Good examples include blogging, vlogging, using forums as a marketing platform, social media marketing, search enging submissions and many other types of approach, depending on the strategy you are going to use.To obtain the best out of SEO, you need to do both on-page and off-page SEO. Many small businesses find it difficult to do these things on their own. So we recommend you, if you are just starting out or simply have no experience, to engage an agency that has reputable successes to handle these activities and campaigns for you. In the long run, it will save you time and money while at the same time, producing the best results.

Having a link building strategy improves your search results for your targeted keywords.Link building consists of attracting backlinks from online forums, websites, blog posts, online journal posts, youtube video descriptions and many more. This helps in creating your backlink profile and increases our website’s authority and credibility.Search engines treat backlinks as “votes” and they will give priority on the search results for sites with more backlinks when ranking websites on the SERP.

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